Over 12 years digital design experience delivering front end web design and execution across both Magento and Shopify platforms.

Managing all aspects of UX/UI, front end design, wireframing, content creation and ongoing visual merchandising;

pebblegrey.co.uk
Part of a re-brand project, complete front end website design onto the Magento 2 platform. Full content and build for an end-to-end solution.

glamourmirrors.co.uk
Designed and launched a new brand to market onto the Shopify platform with full front end web design and content creation.

beanbagbazaar.co.uk
Re-platformed to Magento 2. Delivered within tight timelines and budgets. Led the in-house Design Team to meet the commercial needs of this multi-sales channel retailer, including their own e-commerce retail site.

Championed the end-to-end design process from strategy to concept and final delivery across multiple brands and digital sales channels.

A new concept in furniture for modern living.

Creating a unique and powerful visual brand identity in line with positioning and tone of voice followed by delivery of all the end-to-end creative.

Directed product photography, lifestyle set styling and production.

Led from inception to delivery a trade show stand design within a tight budget and timeline to launch Ayla at January Furniture Show 2019.

Created an online presence to direct traffic from January Furniture Show listings, publications and press articles.

Icon creates simple and honest furnishings that fit into the fluidity of modern life.

Implemented front-end merchandising strategies based on sales data and trend direction. Led the creation of fully integrated marketing campaigns via front end web design through to in-box marketing.

Led the directional change of product photography in to lifestyle to elevate product positioning, bolster USPs and supported the differentiation and competitive advantage of e-commerce sites against competition.

A proof of concept responsive design product development brand.

Led product photography, on location and in-studio, including model styling and animated graphics for brand video.

Created stand design for London Design Fair 2017 which included art installation and Leda brand video [storyboard to direction].

Produced supportive printed materials including brand lookbook and trade show invitation in the form of a retro fortune teller.

Supporting teaching professionals to create the best possible learning environments, by focusing on flexible and inspiring soft furniture and furnishings.

Managed and supported all aspects of creative for the educational brand Eden Learning Spaces.

Led the brand styling from inception of the brand and products to marketing materials, trade show planning and design through to product photography in studio and on location.

Managed all aspects of the UX, front end design, wireframing and visual merchandising on the Magento e-commerce platform.

12 years experience across art direction, set design, styling and photography covering soft furnishing, furniture and lifestyle brands.

Most recently working on brand development and content alignment for the home and beauty brand Glamour Mirrors. Planned and executed a full shoot in collaboration with industry specialists; fashion photographer, stylists and MUAs to create 12 months of seasonal content to fulfil product launches and support the promotional calendar.

During my time at Bazaar Group I led the creation and construction of the photo studio facilities which increased art direction capabilities and enabled delivery of bespoke photo and videos assets in-house. Supported seasonal launches across multiple brands and sales channels at no extra cost in resource to the business.

Implemented the directional change of product photography in to lifestyle to elevate product positioning, bolster USPs and supported the differentiation and competitive advantage of e-commerce sites against competition.

Brought all the asset creation and briefing in-house, directing and coaching a team of designers to produce outstanding high quality assets by pushing the boundaries of the photography studio.

Creating immersive brand experiences with bespoke printed soft furnishings.

Working with the in-house product design team to help create impactful and versatile pieces of furniture to be used as promotional assets for multiple national and international brands.