12 years experience across art direction, set design, styling and photography covering soft furnishing, furniture and lifestyle brands.

Most recently working on brand development and content alignment for the home and beauty brand Glamour Mirrors. Planned and executed a full shoot in collaboration with industry specialists; fashion photographer, stylists and MUAs to create 12 months of seasonal content to fulfil product launches and support the promotional calendar.

During my time at Bazaar Group I led the creation and construction of the photo studio facilities which increased art direction capabilities and enabled delivery of bespoke photo and videos assets in-house. Supported seasonal launches across multiple brands and sales channels at no extra cost in resource to the business.

Implemented the directional change of product photography in to lifestyle to elevate product positioning, bolster USPs and supported the differentiation and competitive advantage of e-commerce sites against competition.

Brought all the asset creation and briefing in-house, directing and coaching a team of designers to produce outstanding high quality assets by pushing the boundaries of the photography studio.